In online business it’s hard to earn the critical “know, like & trust factor” when you’re asking people who you’ve never met to pay hundreds or thousands of dollars to work with you. Using Infusionsoft you can automate this process of trust building and – best of all – this can happen immediately after you get started with Infusionsoft.

Using Nurture Sequences to Build Trust

One of the first things your Infusionsoft Certified Consultant (ICC) should teach you in the software is how to set up a campaign, and one of the best types of campaigns to start with is called a “nurture” sequence.

Nurture sequences acknowledge that not every lead is immediately ready to buy your products and services and may need more information or time before making a buying decision. These sequences are less intense than sales campaigns which often drive toward a goal date such as “buy by Friday for 50% off” or “group program closes on the 30th!”

Instead, nurture sequences are designed to drip out content over time and answer objections, educate leads on the process and share success stories. These sequences aren’t just for new clients – you can create them for clients ready for your second or third programs.

Design a Nurture Sequence

It’s all about delivering the right message, to the right person, at the right time. To do this you can use the power of Infusionsoft to segment and categorize your list into smaller groups. After all, you don’t want a long nurture sequence to sell a program that your lead has already purchased.

By using Infusionsoft’s powerful tagging feature you can separate your leads and clients by purchases, clicks, even psychographic and demographic information. Imagine being able to email just those leads in North America who have visited your sales page and have purchased from you in the past, but have not signed up for your May workshop.

With Infusionsoft this kind of nurture campaign is not only possible, it’s easy!

Nurture sequences eliminate the need for large sales teams keeping notes on every client call and interaction – Infusionsoft can track all of this information with incredible accuracy. The result to the client or lead is the that they get personalized messages that address their objections and concerns and you’re able to show that you understand their worries, which positions you as trustworthy.

Given the right timing of messages and copy, nurture sequences can dramatically improve your sales closing rate. Infusionsoft understands that many small businesses like yours may not have the brand recognition and marketing budget of Coca-Cola or Nike, so you need to build up the faith in your business with a consistent message.

While Infusionsoft gives you the tools to get started, you’ll need to design and implement your own nurture sequences. The easiest way to get started with nurture sequences that build trust is to ask yourself, “what if the leads don’t buy this program?”

Write down what you’d want to communicate and how often you should be reaching out with this content. While some programs are evergreen, also consider programs that launch annually or quarterly. By building up the program to your leads and then giving them another chance to work with you, Infusionsoft can help you stay in touch with warm leads and increase your conversions with minimal effort.

If you’re just getting started with Infusionsoft be sure to talk to your ICC about these campaigns or contact us to discuss which nurture campaigns you need for your business to increase sales and serve your clients.

Image Credit: sfxeric