A common question from non-Infusionsoft-users is the idea that powerful marketing software such as Infusionsoft makes business impersonal, even cold. It’s a legitimate concern, no one enjoys junk mail sent to “Resident” or email blasts that aren’t relevant to you! So how can so many businesses show increases in engagement and sales after switching to Infusionsoft? Better Tracking Means Better … Read More
Tags vs Tag Categories in Infusionsoft
One of the most powerful yet under utilized features of Infusionsoft is tagging. If you’re unfamiliar with tagging, think of it like labels you use for your friends. You can categorize who is married, who’s single, who has a truck when you’re moving and who has great advice when you’re stressed. Tagging your clients and leads is very similar, it … Read More