Lately I’ve been reading The E-myth Revisited. While this is a fantastic book for all business owners and is full of knowledge, there’s one particular story that really struck me. The author tells a story of his hotel stay at a small quaint lodge located near the Pacific Coast on a particularly cold night and after a long day of travel. … Read More
Put Your Social Media on Auto Pilot
I’ve recently been playing around with a few options for automating my social media posting. There’s a few commonly known solutions – like Hootsuite – that work very well. But being the automation nerd that I am, I wanted to find a solution that would automatically syndicate all of my WordPress blog posts to all of my social media channels … Read More
Why A Launch Plan Can Save You Big Money
In today’s post I interview my good friend and business systems engineer Kelly Azevedo. Kelly is the founder of Shes Got Systems – where you can learn all about creating systems that run your business so that you can focus on your big goals and let your systems handle the details. Kelly has worked in start up, growing, six figure … Read More
Is Your Data at Risk? Automate Your Data Backup!
I love writing about the incredible opportunities we have to automate our marketing, sales, followup and general business processes. While my content typically covers ways to grow your business in terms of growing your audience, today we’re going to look at a critical piece to this process — backing up your data! It’s scary to me how many business … Read More
How Can Lawyers Use Infusionsoft Automation Marketing?
I recently watched a funny video about using Infusionsoft to power a law practice. You can check it out here: Traditionally, we can think of some great ways that a law firm would use a fully functioned CRM solution. Keeping your client data up to date and clean is essential for a solid business! But how could we utilize the … Read More
How Effective Is Your Sales Process?
Keeping track of your prospects through your sales pipeline is one huge aspect that separates newbie small businesses from those generating serious income and impressive conversion rates. I recently listened to a fantastic interview on Mixergy with Justin Roff-Marsh — the Founder of Ballistix, a management and marketing consultancy, specializing in Sales Process Engineering. I generally love everything on Mixergy, but … Read More
How to Skyrocket Your Business with an Affiliate Program
Check out this video where I answer a few commonly asked questions about setting up an affiliate program for your business: Is your business leveraging the power of an affiliate program? If not, what’s stopping you? Using a platform like Infusionsoft, you can set up an affiliate program that is fully automated — your referral partners can sign up automatically, … Read More
Want to Increase Your Sales by 80%? Use Automatic Followup
Followup is one of the most important practices in a good business and a key to increasing sales. Take a look at this static released by the National Sales Executive Association: [box border=”full”] 2% of sales are made on the 1st contact 3% on the 2nd contact 5% on the 3rd contact 10% on the 4th contact 80% of sales … Read More
How An Affiliate Program Can Grow Your Audience
There’s a common misconception that running an affiliate program is only good for driving extra sales. While this is definitely a big perk, it’s certainly not the only reason. An affiliate program, properly designed and executed, can drastically increase your audience. This means more customers now and, more importantly, more prospects for future product sales. In fact, many top entrepreneurs … Read More
Livin’ the Good Life with Automated Marketing
Last week I attended Fabienne Fredrickson’s conference in Ft. Lauderdale, Florida. I had an amazing time with a bunch of great entrepreneur friends, and made many new connections that I’m sure will lead to some pretty fantastic opportunities in the future. One of the greatest parts of building an automated marketing system is that you have the freedom to take a trip … Read More