I love learning new ninja tricks to improve opt-in conversion rates! If you’re unfamiliar with the term, it’s simply improving the number of people who enter their email info on a website signup page compared to number of page visitors who see that offer. Some tricks are dead simple and others are very complex, but I recently came across a … Read More
Are You Scaring Away Your Leads? [Cats vs Cheese]
Are you scaring away your prospects? One of my absolute favorite business podcast episodes is #24 on “I Love Marketing” Podcast with Dean Jackson & Joe Polish. The title is “The one with more cheese and less whiskers”, which may sound incredibly strange as a business concept. I know it made me cock my head sideways when I first saw … Read More
4 Strategies to Follow Up After Getting Rejected and Close the Deal
Last week we talked about follow-up, but what happens when your initial attempts at follow-up are not successful? Often in sales and marketing, the sale is not made on the first attempt so this is pretty normal (in fact, research shows us that it typically takes about 5-12 “touches” to close a sale). There are many reasons people don’t make … Read More
5 Ways Your Follow-up Failure is Costing You Major Money
Are you struggling to find the time to follow up with leads and/or clients? Be honest! It is so easy to get caught up with sales, marketing, and serving clients that many entrepreneurs forget to follow-up with leads. While important, it is such an easy thing to fall by the wayside if you’re doing it all yourself or having your … Read More
Why a Squeeze Page Converts Best for Email Opt-ins
Conversion is definitely something that most entrepreneurs are (or should be) concerned with. You’ve probably heard a lot of different method to increase conversion and may be wondering what to do. Today, I want to talk a bit about squeeze pages and conversion. A squeeze page is a landing page that is created specifically to generate for opt-ins, most typically either … Read More
Why Infusionsoft Actually Saves You Time And Money
As a small business owner, you have to juggle dozens of balls in the air at any given time. You have to keep tabs on customer relationships, sales, social media, advertisements, marketing materials, product distribution and so much more. Even if you’re advanced enough to delegate some of these responsibilities, you’re still in charge of managing your team! Infusionsoft is … Read More
Why Investing In Your Nurture Sequence Earns Great ROI
Last week we talked about measuring the ROI for team members. But there’s so much more to this topic. Today, let’s answer a question we get all the time about where to spend money on your business. “Where exactly should I spend my money to improve sales conversions? And, do I have to do it all myself?” One place where … Read More