As a small business owner, you have to juggle dozens of balls in the air at any given time. You have to keep tabs on customer relationships, sales, social media, advertisements, marketing materials, product distribution and so much more. Even if you’re advanced enough to delegate some of these responsibilities, you’re still in charge of managing your team! Infusionsoft is … Read More
The 5 Biggest Automation Bloopers You May Be Making
One reason some people resist automation is because of the potential for the egg-on-your-face mistakes that make us all cringe. We’ve all had it happen, something goes wrong and instead of “Dear Sean” we get “Dear <First name>” or we use a segmented list that doesn’t segment quite the way we expected. Here’s a list of the 5 biggest bloopers … Read More
Why Value Trumps Price for Winning in Business
I had a really interesting experience ordering last minute new business cards this week that taught me a big business lesson. I’m heading to a conference in a few days and just wrapped up the new branding for Automation Heroes, but in the process of getting all the new web stuff online I totally forgot to design and print new … Read More
How to Build Your Perfect Customer Lifecycle Brick by Brick
“It won’t happen as fast as you want, but it won’t take as long as you think” This is one of my favorite quotes from my friend Johnny Dzubak. Johnny is an expert in the personal development field and teaches people how to hone their social skills. But today I was thinking about this quote in the context of growing … Read More
WOW Your Customers With Systematic Love
Lately I’ve been reading The E-myth Revisited. While this is a fantastic book for all business owners and is full of knowledge, there’s one particular story that really struck me. The author tells a story of his hotel stay at a small quaint lodge located near the Pacific Coast on a particularly cold night and after a long day of travel. … Read More
Put Your Social Media on Auto Pilot
I’ve recently been playing around with a few options for automating my social media posting. There’s a few commonly known solutions – like Hootsuite – that work very well. But being the automation nerd that I am, I wanted to find a solution that would automatically syndicate all of my WordPress blog posts to all of my social media channels … Read More
How Can Lawyers Use Infusionsoft Automation Marketing?
I recently watched a funny video about using Infusionsoft to power a law practice. You can check it out here: Traditionally, we can think of some great ways that a law firm would use a fully functioned CRM solution. Keeping your client data up to date and clean is essential for a solid business! But how could we utilize the … Read More
How Effective Is Your Sales Process?
Keeping track of your prospects through your sales pipeline is one huge aspect that separates newbie small businesses from those generating serious income and impressive conversion rates. I recently listened to a fantastic interview on Mixergy with Justin Roff-Marsh — the Founder of Ballistix, a management and marketing consultancy, specializing in Sales Process Engineering. I generally love everything on Mixergy, but … Read More
How to Skyrocket Your Business with an Affiliate Program
Check out this video where I answer a few commonly asked questions about setting up an affiliate program for your business: Is your business leveraging the power of an affiliate program? If not, what’s stopping you? Using a platform like Infusionsoft, you can set up an affiliate program that is fully automated — your referral partners can sign up automatically, … Read More
Want to Increase Your Sales by 80%? Use Automatic Followup
Followup is one of the most important practices in a good business and a key to increasing sales. Take a look at this static released by the National Sales Executive Association: [box border=”full”] 2% of sales are made on the 1st contact 3% on the 2nd contact 5% on the 3rd contact 10% on the 4th contact 80% of sales … Read More
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