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Why isn’t my campaign working? Top 5 mistakes to avoid

It can be tempting to have a one and done type of mentality when it comes to your campaigns.  When you’ve managed to get a great campaign off the ground with all the pieces, you feel so accomplished.  Now that you have a great new campaign to warm up all of your new prospects and

Are You Scaring Away Your Leads? [Cats vs Cheese]

Are you scaring away your prospects? One of my absolute favorite business podcast episodes is #24 on “I Love Marketing” Podcast with Dean Jackson & Joe Polish. The title is “The one with more cheese and less whiskers”, which may sound incredibly strange as a business concept.  I know it made me cock my head

5 Ways Your Follow-up Failure is Costing You Major Money

Are you struggling to find the time to follow up with leads and/or clients? Be honest! It is so easy to get caught up with sales, marketing, and serving clients that many entrepreneurs forget to follow-up with leads. While important, it is such an easy thing to fall by the wayside if you’re doing it

12 Infusionsoft Tag Categories You Should Be Using

IFS-Nav-100x100Last week Jordan Hatch from Infusionsoft gave another awesome mastermind call.  (If you aren’t already registered for these, I highly recommend them! You’ll pick up some great tips and Jordan is an awesome guy.  You can get set up for those here.) My favorite bit of this week’s call was about tag categories that everyone should