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5 Key Takeaways from #ICON that will Skyrocket your Business

Patrick at FuseDesk eventEvery year Infusionsoft holds an annual user conference called ICON (shortened from InfusionCon) where software users, business experts, programmers, and marketing gurus all collaborate for 3 days in sunny Phoenix, AZ. This year marks our 3rd straight trip to the conference, and I wanted to share my key takeaways that will have the biggest impact

Why isn’t my campaign working? Top 5 mistakes to avoid

It can be tempting to have a one and done type of mentality when it comes to your campaigns.  When you’ve managed to get a great campaign off the ground with all the pieces, you feel so accomplished.  Now that you have a great new campaign to warm up all of your new prospects and

Are You Scaring Away Your Leads? [Cats vs Cheese]

Are you scaring away your prospects? One of my absolute favorite business podcast episodes is #24 on “I Love Marketing” Podcast with Dean Jackson & Joe Polish. The title is “The one with more cheese and less whiskers”, which may sound incredibly strange as a business concept.  I know it made me cock my head

4 Strategies to Follow Up After Getting Rejected and Close the Deal

handshake Last week we talked about follow-up, but what happens when your initial attempts at follow-up are not successful? Often in sales and marketing, the sale is not made on the first attempt so this is pretty normal (in fact, research shows us that it typically takes about 5-12 “touches” to close a sale). There are

5 Ways Your Follow-up Failure is Costing You Major Money

Are you struggling to find the time to follow up with leads and/or clients? Be honest! It is so easy to get caught up with sales, marketing, and serving clients that many entrepreneurs forget to follow-up with leads. While important, it is such an easy thing to fall by the wayside if you’re doing it